The .tours domain extension is a niche, industry-specific top-level domain (TLD) designed for the travel and tourism sector, allowing businesses and individuals in the industry to create a memorable, searchable, and trustworthy online presence. Released as part of a broader internet expansion by ICANN, it offers a recognizable and professional web address for tour operators, travel agencies, tourist attractions, cities, and travel bloggers, enhancing their brand identity and connecting them directly with customers seeking touring services.

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