The .swiss domain extension is an exclusive top-level domain (TLD) for entities with strong ties to Switzerland, designed to signify quality, trust, and Swiss identity, unlike the more general .ch, and is restricted to Swiss legal entities, public bodies, or individuals with a Swiss presence, requiring proof of connection to the country for registration. It offers a way to clearly brand a business as authentically Swiss, boosting credibility and differentiating from competitors, especially if the desired .ch name is taken.

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