The .at domain extension is the country-code top-level domain (ccTLD) for Austria, managed by NIC.at, but it's popular globally for creative "domain hacks," like look.at or point.at, because "at" forms a common English word or phrase, making it memorable for European and German-speaking audiences or for wordplay, though it primarily targets Austria for SEO. Anyone can register one, offering local credibility and better ranking in Austrian search results.

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